Increase page value, boost page activation and sharing. We wanted to help users supercharge their crowdfunding.
What we knew
- users that share more, raise more
- page owner Facebook shares equate to an average £100 worth of donations
- a supporter's share to Facebook averages £10 in donations
- users use different social channels for different social groups
- the preview step in creating a page was not helping
Considering what we knew which principles would help us accomplish this?
- mobile first, but always responsive
- social always wins
- create a scaleable multichannel system
- educate and engage to help users understand sharing mechanics
- track every aspect of the journey with analytics