JustGiving Crowdfunding

The challenge

To help journalists and Google searchers find relevant stories while educating potential crowdfunders of our offering and how it could work for them.

What we knew

JustGiving is synonymous with event based fundraising and JustGiving Crowdfunding proposition needed explaining.

• journalists need access to stories of interest
• pages that get exposed in newspapers have more chance of going viral
• explain the crowdfunding proposition

Design principles

• a product that could be shipped quickly
• show the diversity of crowdfunding projects
• content for journalists to access
• showcases successful projects

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