The challenge
Create an MVP where users can send Christmas cards to loved ones at the same time as giving a donation to a charity of their choice. Naturally this has to have a social aspect to it too.
Product criteria
- ability to search charities
- create a flow that incorporates check out functionality
- options to share via multiple channels
- personalisation of your GiveCards
Design principles
With the constraints of the product it was clear that we needed a simple microsite that could be understood clearly. Escorting users through the flow simply with minimal cognitive load.
- create four seasonal sharable cards
- develop an identity for the product
- reusing this product for other occasions
- make it responsive
